Team

Marriott Digital

Timeline

4 months

Role

Content strategist, UX writer

Overview

Update Starwood Hotels’ 11 digital brand sites and migrate to Marriott.com in less than a year. For my part on the integration team, to complete four brand sites in as many months.

Objective

To communicate the value of Starwood’s 11 brands to our users; fully integrate all brand sites onto Marriott.com; maintain and advance the integrity of each brand.

Process

• Established relationships with Aloft, Design Hotels, Le Meridien, and Tribute Portfolio brand teams

• Collaborated with each team to fully understand brand standards

• Wrote new, on-brand content within the extraordinarily tight timeline

• Edited and aligned existing content on a rapid-response basis

• Reviewed and updated content for compliance with ADA requirements

Results

• Launched all brand sites on budget and on schedule, representing a 75% increase in speed-to-market

• Recipient of an Adrian, gold award

Related Projects

Coming soon